Free tool
Brand Name Score Checker
Paste any brand name or domain. Get an instant score on length, memorability, pronounceability, and domain-friendliness, with specific tips to improve it.
Quick answer
A strong brand name scores well on four things: length (under 15 characters, one or two syllables), pronounceability (a stranger can say it after hearing it once), memorability (distinctive, not generic), and domain-friendliness (a clean .com is available, with no hyphens or numbers). Descriptive names like BestCheapShoes score badly because they are crowded and hard to own; short, coined, or compound names score highest. Paste any name below for an instant score on all four.
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How the score works
Length (25 pts)
Under 6 characters earns full marks. Over 15 scores near zero, too long to type from memory or fit cleanly in a bio.
Memorability (25 pts)
Hyphens, numbers, and all-common-word combinations are penalised. Names that stick after one hearing score highest.
Pronounceability (25 pts)
Consonant clusters, low vowel ratios, and ambiguous letter patterns are penalised. One-hearing legibility earns full marks.
Domain-friendly (25 pts)
Hyphens, numbers, and excess length reduce how well a name works in a browser bar. Clean names that look right in a URL earn full marks.
Frequently asked questions
What score is good for a brand name?+
70+ is Strong. 85+ is Excellent. Most successful consumer brands score 75-90. Below 55 means structural problems worth fixing.
Does a high score mean the .com is available?+
No. The score rates structural quality, not availability. Use DomainGenius to generate high-scoring names that are also confirmed available.
Can I score a name with spaces?+
Yes, paste it as you imagine it (e.g. "Warm Slice") and the tool treats the combined version as the domain candidate. Spaces are ignored in scoring.
Does capitalisation affect the score?+
No. Names are scored in lowercase, the score is about structure, not presentation.